What Are Google Geotargeting Ads?
Geo-targeting is a tactic which allows your ads to appear in those geographic location where you'll find the right customers, and restrict it in the areas where you don't – this will help your return on investment (ROI) to grow. We can also say that, geo-targeting is important if you want the maximum outcome from your restricted advertising spend. It has a great impact on one company’s PPC performance.
Increase Your Site’s Conversion Rate by Creating a Dedicated Landing Page for Each Location
So, you have already split your account into different campaigns based on your location. Now put yourself in your customer’s shoes. Wouldn’t you like to be directed to a page that provides relevant, specific information about the location that you searched for?
Creating specific landing pages for each location shows you care about individualizing your customers’ experience. From Google’s perspective, your account will be rewarded with a better quality score because your content will be more relevant to each customer. Even from an SEO perspective, you will be able to create content and optimize your pages to rank for location-based keywords.
Great for real estate agents looking to target and set up separate landing pagers per city.town.
It’s a win-win-win-win situation!
By using Google Ads targeting options you can also target entire countries, areas within a country like cities or territories, or even a radius nearby a location.
Google Google Ads not only allows you to determine your visitors by targeting locations rather it also gives you the option to exclude locations for which you don’t want your ads to be exposed. It decides when to display your ad on the basis of visitor’s location via IP address, ISP or other criteria. Although, there are Google Ads location targeting features that show ads based on interests– such as, if a person shows interest in a location they are not physically in. Moreover, you can filter your traffic more precisely by using advanced location options. Here is an article which will help you identify advanced location options to benefit your PPC Company.
Advanced location options- It offers three alternatives for targeting your visitors:
• People in, searching for, or who show interest in my targeted location(recommended)
• People in my targeted location
• People searching for, or who show interest in my targeted location(this is default setting)
You can change this default setting whenever you want to.
It also offers two option in exclude section, which allows you to exclude those people who are in excluded locations or showed their interest in excluded locations.
Nearby areas – Even if you target any city or location, your ads may still appear to the customers in nearby areas. Sometimes it’s not possible to target related areas because of inadequate data or because city level targeting is not available. And therefore, Google Ads suggests these related areas. For example, if you target the city of Boston, your search ads may appear to searchers residing near Boston also.
Google's Geotarget ads show up only in specific geographic locations
Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.
Location targeting helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI) as a result.
Note: Hotel Ads campaigns can't be targeted by radius at this time.
This article explains how location targeting works and how to set it up in your account.
Keep in mind
Location targeting is based on a variety of signals, including users' settings, devices, and behavior on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these signals vary, 100% accuracy is not guaranteed in every situation.
As always, you should check your overall performance metrics to help ensure your settings are meeting your advertising goals and change them accordingly.
Targeting the right locations for your business. Get guidance on choosing the location targets that are most appropriate for your business.
Compare location target types: countries, areas within a country, or radius
Tips for choosing the right locations for your business
Note: Google Ads only permits targeting for locations that adhere to minimum privacy thresholds where minimum area and minimum user counts are met. If your desired location target does not adhere to these privacy thresholds, then you will not be able to target it in the Google Ads interface.